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Acura's Ikeda recalls when marketing went adrift

In a quest to establish itself in a world that grew to include Lexus and Infiniti, the chief of Acura says the brand went down a "wandering road" where it lost touch with its roots.

RETAILING 101

Teaching the auto retail titans

The auto retail legends of today discuss the individuals who mentored them, and how that has prompted them to do likewise for the next generation.

Continental tech chief works toward more AI

Continental's technology chief grapples with how to bring AI and connectivity together for a seamless auto experience.

Weekend Drive
Will a 4-banger cut it in GM's full-size pickups?

Why GM must explain its small-engine strategy for Silverado, Sierra. Plus, PSA's N.A. boss on car sharing, subscription services and future retailing.

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Starved of product, Fiat brand is at a crossroads

When Fiat Chrysler presents its 2018-22 business plan on June 1, the biggest question mark will be the future of the Fiat brand, which has been losing share steadily in its two main markets — Europe and Brazil — and is disappearing in the U.S.

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Teaching the auto retail titans

The auto retail legends of today discuss the individuals who mentored them, and how that has prompted them to do likewise for the next generation.

In September, Automotive News will pay tribute to the extraordinary efforts of American car dealers and their employees to survive the Great Recession a decade ago.

We're asking readers to describe for us the innovative strategies that got them through the grave years of 2008, 2009 and 2010. Our reporters will pursue as many of them as we can for publication.


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