Colo. Nissan dealer goes all in on the Leaf
A Colorado Nissan dealership amps up electric vehicle sales via a well-trained sales force and marketing alliances with local companies, aimed at getting consumers in an electric state of mind.
A dealer's freebies pay for themselves
Jay Wolfe Toyota sought a more meaningful incentive than extended powertrain warranties, which customers rarely get to use.
Software helps auto retailer fine-tune marketing
A dealership group in the Great Plains has found a way to fine-tune its marketing spending and put more emphasis on the online channels where its customers are surfing.
Would you like fries with that EcoSport?
After an $8 million makeover, the main attraction at Marcotte Ford in Holyoke, Mass., is LugNutz Cafe. The full-fledged diner, which serves breakfast and lunch Monday through Saturday, has driven sales and improved morale within the company, dealership leaders say.
Texas Subaru dealer finds green in the green
Austin Subaru, in the bustling Texas college market, has taken on environmentally friendly initiatives.
Virginia Toyota store trims transaction time
McGeorge Toyota in Henrico, Va., is saving transaction time, adding convenience for customers who don't want to visit the dealership.
More consumers say they don't need a car
A survey by Cox Automotive shows costs of car ownership are fueling a growing interest in on-demand and shared transportation services.
Longo builds diversity with Spanish website
A California dealership, Longo Toyota, has developed a store website for its Spanish-speaking customers.
Waze routes more service work to Kia store
The suburban Cleveland store has used Waze to assist in increasing service and repair leads 57 percent in the last year through targeted marketing and advertising with the GPS app.
Maryland dealership upends sales model
Officials at Priority 1 Automotive Group say they're confident the no-haggle system, paired with a new digital storefront and a laser focus on customer satisfaction, will boost results.
Audi dealership builds trust with tablet-based sales
Though it just opened in November, Audi Wesley Chapel in suburban Tampa, Fla., is already overperforming using a tablet-based, nonconfrontational sales process.
Key survey question proves priceless
Manitoba's Birchwood Auto Group believes that extremely pithy customer surveys generate more insight into clients' experiences than longer, traditional ones.
Home of the two-wheel loaner vehicle
Steven Mitchell's passions as a lifelong cyclist and third-generation auto retailer came together when his dealership group gave up a slice of its employee parking lot for a bike trail.
Va. dealer uses Facebook to target potential buyers
Shelor Motor Mile reduced ad spending by using Facebook to send targeted ads to potential customers that analytics show are serious about buying vehicles.
Body shop works the overnight shift
During an extensive overhaul project of its body shop, a Michigan dealership stays open on the night shift to keep repairs on schedule.