A Lamborghini Urus race vehicle will soon be a reality.
Lamborghini CEO Stefano Domenicali is wrestling with how to shape the company's fourth product
"Bitcoin Rodney", who became a successful businessman after a five year prison stint for drug dealing, uses the popular cryptocurrency to buy his sports cars, including a Corvette and a Lamborghini.
Lamborghini's product portfolio saw a seismic shift in 2018 with the addition of the long-awaited SUV, the Urus.
Lamborghini plans to launch a plug-in hybrid version of the Urus SUV but a full-electric car is a long way off for the brand.
In the past year, several notable ultraluxury and exotic nameplates have been freshened or redesigned as automakers look to drive sales and expand brand presence.
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