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Across the country, automakers are leveraging owner gatherings and other communal experiences to build loyalty and a deeper connection between brands and their customers.
Mazda, which has struggled to maintain customer loyalty, has made owner engagement and community-building a central piece of its outreach strategy.
On the biennial Mini Takes the States road trip, owners were treated to face time with the brand's manufacturing team and a new connected-car app.
Rolls-Royce said BMW executive Martin Fritsches will head its operations in North America. He succeeds Pedro Mota, who is returning to Porsche to head its North American marketing.
Mini will focus on updating its car-oriented product line.
German luxury brands face an existential challenge: adapting to a U.S. market increasingly dominated by SUVs and crossovers while keeping their stylish sedans relevant.
The 50-50 venture owned by BMW and Great Wall will make battery-powered vehicles for both partners at a new plant in Jiangsu Province.
BMW would have to close its British factories if Brexit leads to serious supply chain disruption, a company executive told the Financial Times.
BMW Group said its global vehicle sales fell 2 percent in May, weighed down by China tariffs and a steep drop in German registrations as cities such as Hamburg started banning older diesel vehicles from key streets.
BMW posted a 3 percent drop in first-quarter profit as unfavorable exchange rate effects weighed on revenues and earnings, even as the automaker posted higher margins and vehicle sales.
Mini dealers brought three issues -- limited sales volume, marketing spend and dealership profits -- but many answers were deferred until a BMW meeting this month.
With a sales volume boost so far this year, Mini dealerships could improve profitability, executives told dealers.
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