While Toyota remains "very, very bullish" on the overall market, Jim Lentz said "some crazy" potential implications from trade and U.S. President Donald Trump's investigation into the national-security impact of car imports "could be devastating to the industry."
Toyota, which introduced the world to gasoline-electric hybrids some 15 years ago, is exploring some new branding language for its alternative powertrains to better convey the nuances of the technologies and the vehicles' evolving driving dynamics.
In a market that's tilted 70-30 toward light trucks, why does Toyota bother to invest in cars? Because in that smaller market, Toyota is a giant. And it has even more elbow room now that the Detroit 3 have decided to vacate several car segments.