Marketing

Don't talk the market into a recession

The economy may be delicate, but there's no reason strong automotive sales won't continue for the next few years.

Mercedes returns to roster of Super Bowl advertisers

Mercedes-Benz — whose name adorns the Atlanta stadium where Super Bowl LIII will be played — is returning to the game as an advertiser after sitting out the NFL's championship showdown in 2018.


Who needs subscriptions? ... and other insights from auto marketers

Auto marketers shared their insights at the J.D. Power marketing event, where they discussed everything from subscription services to the use of bots to sell cars.

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MORE MARKETING NEWS SALES DEALERS
Porsche pageantry

The buzz about Porsche's Rennsport Reunion VI at the WeatherTech Raceway Laguna Seca near Monterey, Calif., last month just doesn't stop. So we decided to give it another, closer look.

UPDATED: 10/19/18 4:24 pm ET - adds stock close
Ford summons its swagger, shifts marketing focus to keeping loyalists

Ford is shifting its focus from winning new customers to persuading current owners to stick with its namesake brand. The new marketing approach, designed to rebut the impression that Ford is abandoning owners of Fusions and Fiestas as it stops developing new sedans, is part of a sweeping plan that the automaker's leadership team laid out to its North American dealers this week.


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