Marketing

Hyundai launches Iron Man edition of Kona

Hyundai is extending its Marvel collaboration with a special Iron Man edition of the Kona subcompact crossover. The version is scheduled to be unveiled Thursday at Comic-Con in San Diego.


Jeep looks for major league payoff as soccer star Ronaldo moves to Italy

Italy's Juventus Football Club is paying more than $130 million to nab star player Cristiano Ronaldo from Spanish soccer giant Real Madrid Football Club. The Italian team won't be the only one trying to cash in on the Portuguese footballer's fame.

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MORE MARKETING NEWS SALES DEALERS
Hyundai launches Iron Man edition of Kona

Hyundai is extending its Marvel collaboration with a special Iron Man edition of the Kona subcompact crossover. The version is scheduled to be unveiled Thursday at Comic-Con in San Diego.

Ford will miss 2019 Geneva show

Ford said last week that the decision to miss Geneva was made because the show's timing didn't fit its launch schedule and therefore wouldn't represent good value.

Retailer Prime launches subscription service

The subscription service is part of the growth strategy of parent company Prime Automotive Group, which joins a budding trend of retailers and automakers experimenting with such plans.

BMW launches first U.S. ad from new agency

Goodby, Silverstein & Partners channels Albert Einstein in its first work for BMW since winning the account in March. The ad, "Relativity," promotes the brand's "Summer On" sales event.


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